Friday, 23 September 2016

Vodafone extends its footprint to Cameroon

Vodafone is extending its footprint in Africa with the announcement that it plans to launch in Cameroon. The UK-based operator has teamed up with partner Afrimax once again to sell LTE data services and devices to both the retail and business markets.

Vodafone Cameroon will begin life in Cameroon’s two biggest cities, Douala and Yaound√©. Vodafone branded retail stores and kiosks will be supported by a network of distributors and resellers.

The new company, will compete with the likes of Camtel, MTN, Nexttel and Orange, did not provide a timeline for the launch. Antoine Pamboro has been appointed as Chief Executive Officer of Vodafone Cameroon, which will be headquartered in Douala.

Vodafone Partner Markets Chief Executive Diego Massidda said: “The next stage in our agreement with Afrimax for sub-Saharan Africa brings Cameroon to the Vodafone Partner Market family.

“I am delighted that consumers and businesses in Cameroon will now experience Vodafone’s high-speed data services.”

Vodafone and Afrimax announced plans to launch 4G services in Uganda in 2014 and in Zambia in June this year.

The region is a lucractive one for Vodafone currently, particularly as it continues to struggle in Europe.

The operator saw revenues at its Africa, Middle East and Asia Pacific business unit grow eight percent in the three months to June, its most recent financial results.

Afrimax Group CEO Peter Langkilde and CFO Rob Philpott commented: “Launching Vodafone Cameroon is an exciting development for Afrimax and another big step towards our ambition of building the leading LTE-focused operator in sub-Saharan Africa.”

Source: European Communications

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