Friday, 19 August 2016

The Rise Of Social Media Celebrities In Cameroon

A few years ago the line between fame and obscurity was easy to find – this was before the advent of Cameroonian socialites like Nathalie Koah, when you were generally famous for being an actor or a sports star, a politician or a musician. There were many paths to take were available to follow, but they all involved networking, going through agents, and “getting a big break.” You got your break, you became a public figure, then you gained fame.

But the rules have been changing, as social media and the rise of smartphone culture and cheap internet in Cameroon have substantially altered how celebrities are treated and how people gain the vast platform of fame.

Daily, "wannabe stars" launch themselves into the Cameroon Entertainment Industry through social media. Most of these people only get 15 minutes of fame and even when it lasts, the social media stars are too visible to have “real” jobs, but too broke not to. You can never know their accounts were empty as many of them are very good at escaping reality and creating a perfect world for themselves online. 

On the Internet we can be whomever we want. We can post a picture of ourselves without anyone knowing that we really took fifty or so photos to get the “perfect shot”. Photoshop and editing then allow us to distort reality even further. What this leaves is an image that is not an accurate depiction of reality. We can sing one or two songs, pay for Youtube views and call ourselves the best! 

The problem arises when young people begin to look at these photos and videos and tell themselves that this is what they need to aspire to in order to be beautiful and happy. They set an unreachable standard for themselves. When they are not able to achieve this they are left disappointed, discouraged and with their self-image tarnished.

Validation of our self-worth, beauty and happiness should not come from social media. It should come from within us. We are all flawed human beings; none of us are perfect. However it is crucial that we learn to love ourselves exactly the way that we are. We shouldn’t be evaluating ourselves based on how many likes our pictures receive on Instagram or whether we look like the people we are following. This is no representation of who we are or what we are worth as a person. Young Cameroonians look up to social media celebrities and they aspire to be like them. 

How many Cameroonian social media celebrities can actually match the "noise" they make online with reality? Where are the countless projects that we have been told to expect but at the end of the day "no show"! Should these groups of people even be classed as "celebrities"? 

Who do you class as a celebrity? Let us know on the comment section.


  1. Call it a blog or write up or article! I think I love the post Kin naka. This is not only true for those in Cameroon, it applies to those so called bush fallers living abroad. They say a picture has a thousand word! But in reality you just have to get out from the virtual social media world, and in to the real physical world to discover the reality. 70-80℅ of what we see on social media is fake. Guys let's learn to cut our coats according to the size of our clothes!

  2. This post goes to Ebangha Yvonne Njang the wanna be celeb and cameroon entertainment groupie

    1. Shut the fuck up you anonymous, don't call her name again. Put some respeck on my bigsisters name. You mad she found love �� let me address you here and now first off she ain't a groupie, secondly she put camer on the map, if not of kreef people won't even know if cameroonian young,upcoming stars sing music. Now get several seats with ur lame ass post. You wish you were her. Now take ur demons somewhere else.

    2. Wandas....oh chaoiii

  3. The way all man don di catch feelings eh. She just wrote something and y'all calling names. Not cool... If I were the one, I would find you (anonymous) and slap the black off ur face. Seriously not cool man/woman
    .... Aff said mine

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  5. Kiki thank you for this post also in technology we face it. And I have not been to tech nominations which validation will be based on social media even when am nominated. I told some of the organizers that my team and I will not be attending their event if we are going to be validated by social media like.
    At times wrong products are selected from real ones when it comes to applications.