Saturday, 20 August 2016

Are you a budding entrepreneur? Here are 4 things to learn from Dencia

Hate her or love her, Dencia is a smart entrepreneur, and while some of you are busy hating on Whitenicious, she’s making enormous power moves and giving other cosmetics brands a run for the money. Some of Dencia's actions and mindset is what every entrepreneur needs to have: Never set out to do something with hopes of being loved my everyone. So, what else does Dencia have to teach us? Bleaching aside, here are four lessons that every entrepreneur can learn from the controversial Cameroonian young millionaire. 

Supreme Confidence
A great word to distinguish world-class performers from average people is confidence. Dencia is the epitome of believing in oneself, so much so that it’s almost a fault. Do you think you could really tell Dencia that something is impossible or that she won’t succeed? Never! Most entrepreneurs sell themselves short and don’t reach their full potential because they lack the belief in themselves and their abilities. This one small shift in thinking has the potential to catapult you to a new level of success. Keep track of the words you say. You’ll be surprised how many times in one day you say phrases like “I can’t” and “That’s impossible.” 

Not Addicted to the Approval of Others

Approval addiction stems from believing, “I won’t be loved or accepted unless others approve of my behavior.” It’s conformity at all costs. In business, it can hold back the most talented entrepreneur from success because it’s an outer frame of reference which values the opinions of others above their own. Dencia is the ultimate example of not worrying about what other people think, and it’s one of many reasons she’s so successful. Remember, you are responsible to your employees, customers and associates to be honest, sincere and to act with integrity. But you are not responsible for their attitudes or behavior towards you. Hopefully they like you because it’s nicer that way, but if not, it’s not your problem.

Determined to Win
As simple as it sounds, many times the only thing that separates winners from losers is pure determination. While the winning difference may be slight, the thought process that makes the difference is huge. Amateurs spend a substantial amount of time negotiating the price of victory. The most successful performers like Dencia have made the decision to pay any price and bear any burden in the name of victory. Champions are the warriors of the world. Their outstanding preparation makes them unstoppable and ferocious on any performance field. To them it’s not winning that’s everything, but wanting to win that is. 

Embrace Conflict for Growth
Most people will do almost anything to avoid conflict. It’s safe to say that Dencia welcomes it, and so do most world-class performers. In fact, they embrace it. The great ones like Dencia see conflict not as a threat, but as an opportunity to gain a three-dimensional perspective on a problem. Champions see conflict as a healthy function of checks and balances in an organization. Business leaders who suppress conflict are too tightly bound to allow opportunities for growth. When you welcome and embrace conflict, you are destined to evolve exponentially.


  1. As an entrepreneur I totally agree

  2. Nice write up. That is why I admire Dencia so much!!

  3. Beautiful.... though i may not like dencia's product, i like her business spirit and her courage, some people will back off if a big celebrity challenges dem, but definitely not Dencia...

  4. Love this girl. She's such a big inspiration. Never ever back down.