Friday, 25 March 2016

Cameroonian billionaire Nana Bouba goes into mineral water production

The mineral water market in Cameroon just welcome a new product. This is "Opur", a mineral water produced by Nana Bouba Company (Nabco), an enterprise owned by Cameroonian billionaire Nana Bouba, up until now known for producing refreshing drinks under the Vigo brand.

In addition to hinting that the Cameroonian market still has availability for opportunities in Cameroon, the arrival of Nabco on this segment will make the battle for dominance on this market stronger. A battle in which SEMC, subsidiary of Brasseries du Cameroun, which has dominated this market for decades thanks to its famous mineral water "Source Tangui", has been paying the highest price until now.

Indeed, as soon as "Supermont", a mineral water produced by competitor Source du Pays (who first launched the 10 litres packaging option), returned to the market, SEMC finished the year 2012 with a deficit of FCfa 50 million, which increased by end 2013 to about FCfa -319 million.

But in 2014, the mineral water market leader in Cameroon, which is also the least performing on the Douala Stock Exchange (Dsx), was able to generate profits, ending the year with a net income of FCfa 261.9 million.

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