Ever since Caitlyn Jenner's reveal on her internet-breaking Vanity Fair cover, people have been buzzing about a possible beauty collaboration. Turns out, the rumors are true. MAC just announced that it's teaming up with the reality star and transgender activist on an exclusive lipstick shade.
The shade in question is called Finally Free, inspired by Jenner's transition. It's a mid-tone, rosy nude that the brand says "champions all ages, all races, and all sexes," according to a press release. But the color is more than just a gorgeous neutral you'll wear on the daily; 100% of the price of each tube will go to the MAC AIDS Fund Transgender Initiative, "to further its work in support of transgender communities." It makes sense — since her transition, Jenner has tried her hardest to be a spokesperson for this community.